Digital transformation at your port

Digitalization is shaping the future of the transport and logistics industry and is forecast to change the game for mixed cargo ports. To survive, ports must take the first step on the digital ladder.

Technological innovation can help mixed cargo ports keep up with ever-increasing vessel sizes and cargo volumes, along with complex customer demands. But with so many options available, which is the right path to take?

In our latest eBook “Ensure your mixed cargo port’s digital future” we discuss how a TOS can help you work smarter and ensure your port’s survival by investing in digital transformation.

Download it here to learn more about:

  • Realities of moving to a modern, digital terminal operating system (TOS)
  • Opportunities to grow an insights-driven business
  • Factors determining smart ports of the future
  • Criteria to consider when choosing a new TOS for a mixed cargo port
  • Considerations when choosing a new TOS vendor to partner with

Get in touch with us if you would like to know more about how our TOS, Master Terminal can help you get on the digital transformation path.

Invest in your port’s future – get port smart.

Jade Logistics booth at TOC Europe

That’s a wrap! TOC Asia 2019 recap

Jade Logistics recently attended TOC Asia 2019 in Singapore, where we showcased our terminal operating system, Master Terminal.

Automation, Digitization and Standardization were the themes at TOC Asia this year.

Running alongside the exhibition was the high-level industry conference, Tech TOC, where a range of topics were discussed and debated by industry experts. These sessions address challenges in the industry and present an opportunity for attendees to learn about trends in the future. This year’s focus was on how best to use technology to save money and time, with an emphasis on collaboration (digitally and otherwise) with customers, cargo owners and landside supply chain operators.

These themes continued through the conversations we had with visitors to our booth, where we discussed degrees of automation at a port, and how terminal operators can best take advantage of the technology options available without investing in expensive capital infrastructure.

Thank you to our clients who came to see us, and to all new visitors to our booth – it was a pleasure to meet you. For those who did not get an opportunity to see us at TOC Asia, but would like to learn more about our terminal operating system (TOS), Master Terminal, we would like to extend an invitation to you to connect with Alexia Lyons, Jade Logistics Asia/Pacific Business Manager:





Mobile Apps in action at CICE in Mexico

Jade Logistics recently released a suite of web-based mobile apps. The apps were put through rigorous testing by our customers, including CICE, a mixed cargo port in Mexico who have now implemented them across their operation.

We recently caught up with CICE to see how the apps are performing on their terminals.

Sunset over the ocean in Australia

Jade Logistics continues impressive implementation record

Software company Jade Logistics, supplier of the world’s number one terminal operating system (TOS) for mixed cargo ports, has continued to increase its global footprint by implementing its Master Terminal product at 22 sites in 2017.

On the back of significant sales growth and what has been a record year for the company, Jade Logistics’ global implementation team achieved go-live at terminals across multiple geographic locations including Europe, the Americas, Australasia, and the Middle East. This impressive result was underpinned by a substantial Australasian project in which 16 terminals went live in less than ten months, and was complemented by an eight-week implementation of a multi-purpose terminal on the eastern coast of the UAE.

Chief Executive Officer of Jade Logistics, David Lindsay said, “We are well aware of the importance of getting our clients live as soon as possible, allowing them to quickly experience the benefits of a world class Terminal Operating System. “The implementation times achieved during 2017 are exceptional, and are delivering real value to customers in terms of lowering their total cost of ownership.”

Adding to the varied geographic locations, the terminals represent a diverse range of cargo types including pure bulk terminals, break bulk and Roll-On/Roll-Off (RORO) terminals, and container-only terminals, one of which is handling over one million TEUs per annum.

Jade Logistics Director of Global Services, Mark Ginnever says, “The key to any successful implementation is a dedicated project team, comprising representatives from both organisations.”

“The importance of strong client ownership and committed super users cannot be stressed enough, and we have been fortunate enough to work with clients that understand and support this collaborative approach,” added Ginnever.

Master Terminal is now licensed to over 110 terminals around the world, and Jade Logistics’ growth is set to continue with strong sales forecast into 2018 and beyond.

Intermodal port unites with Master Terminal to grow

Over the past twenty years Jade has worked closely with CentrePort to deliver a solution that has continually evolved to meet the port’s individual needs. This partnership has in turn given CentrePort a sturdy foundation for growth.

New Zealand’s steady trans-Pacific trade makes the harbour-side capital city of Wellington the ideal location for an international shipping port. CentrePort is an intermodal hub with excellent accessibility to the Tasman Sea and Pacific Ocean, and the only port in New Zealand with 24 hour delivery options.

Annually, CentrePort handles approximately 135,000 TEUs (Twenty Foot Equivalent Units) of containers. Major cargoes handled are forestry products (logs, veneer, and pulp), petrol and chemicals, cement, wheat, fruit, soda ash and vehicles.

As a mixed cargo port, CentrePort has partnered with Jade for almost twenty years. Jade’s innovative software solution, Master Terminal, manages special cargo and high volumes of TEUs cost-effectively, allowing CentrePort to incrementally increase revenue and deliver more value to their customers.

Read the full CentrePort case study to find out about Jade’s innovative solutions to support the port’s growth over the last two decades.


Master Terminal helps mixed cargo ports compete with world’s best

Strong business relationships, exceptional technology, and project implementation skills have helped Jade Logistics’ terminal operating system, Master Terminal, to become the world’s leading TOS for mixed cargo ports.

Tony Davis, Director of Marketing, Jade Logistics recently spoke to the Australian Logistics Council about how software can drive efficiency gains and increase a port’s revenue potential. He believes that Jade’s terminal operating system, Master Terminal, is ideally suited to Australian ports, given their mixed cargo focus, and discusses the company’s plans to expand into the Australian market.

Read the full article to see how Davis thinks that cutting-edge technology can provide a significant return on investment. Future Freight Networks 2016: Jade’s Master Terminal helps mixed cargo ports compete with world’s best (page 126).

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Master Terminal helps Abu Dhabi Ports increase cargo volumes by 19% in just 9 months

Abu Dhabi Ports – the master developer, operator and manager of ports and industrial zones in the emirate ― handled 19 per cent more general and bulk cargo in the first nine months of 2015 compared to the same period in 2014.

The volumes increased to 11.28 million tonnes in the first three quarters of 2015 from 9.49 million tonnes in the same period last year.

Implementation of new technologies like Jade Logistics’ terminal operating system Master Terminal as part of an ongoing upgrade have helped Abu Dhabi Ports optimize its productivity across the ports.

View the full Emirates 24/7 article.

Close up photo of a row of steel coils at Alabama Steel Terminals

Maximising terminal efficiency

Small and medium sized terminals are trying to find their niche in the market. To be competitive they need to think outside the box.

Jade Logistics’ Client Relationship Manager for the Americas, Keith McSwain talked to Heavy Lift & Project Forwarding International magazine about how small and medium sized terminals are increasing efficiency by handling more than just containers. Keith talked about the opportunities available to those terminals that can prove they can handle all kinds of cargoes, steel, coil, cars, etc., he goes on to say “terminals are in the business of making money, and in order to do so, you need throughput.”

Read more here

closeup of the ends of logs stacked in a pile

Can Break-Bulk Terminals Avoid the “Perfect Storm”?

Break-bulk focused ports need to find ways of improving performance in an economic way.

In a recent Wall Street Journal article, maritime economist John Martin said US ports were facing a ‘perfect storm’ of under-investment in infrastructure while facing the need to cope with rising cargo volumes. This storm had “. . .  surging cargo volumes slam ports ill-prepared to handle them.”

Retail strategist Frank Layo forecast in the same article that shipping delay costs to the US economic could reach $7 billion in 2015 and climb as high as $37 billion in 2016.

The struggles of the West Coast ports have been well documented. Investment expert Jonathan Rosenthal, managing partner of Saybrook Capital, expressed this in an article in the September edition of Logistics Management magazine about Los Angeles/Long Beach terminals, “In my business, we follow the money, and we see that the port ecosystem here is a little bit broken.”

Figures quoted in the Wall Street Journal put the world’s most efficient port, Jebel Ali in the United Arab Emirates, as turning container cargo 70% faster than the USA’s best performing terminal – the Port of Los Angeles.

In this perfect storm of rising demand and overcapitalized infrastructure, break-bulk focused ports need to find ways of improving performance in an economic way.

Less traditional terminals like those at the Port of Houston are stepping into the breach, offering services to shippers frustrated by congestion and delays. According to Logistics Management, Houston’s terminals experienced 20% growth in container cargo and 26% in break-bulk like steel in the year to June 2015.

“As a specialty break-bulk port, the types of cargoes we handle vary based on the current economic condition of the U.S.,” said Les Reardanz, CEO of WA-based Port of Everett, a user of Jade Logistics’ Master Terminal product, in a recent press statement. “The best way we can prepare for these market shifts is to have adequate infrastructure and a national freight strategy.”

Mr Reardanz was joining other ports in a call to the US government to put more focus on port infrastructure, particularly the landside connections.

Where break-bulk terminals can make their own quick gains in performance is upgrading their terminal operating system, to ensure every possible piece of capacity is extracted from existing infrastructure, delaying the need for costly investment.

Download our white paper Message in a Bottle:
The challenges (and hidden opportunities) of managing mixed cargo.”

Jade Logistics’ Kaustubh Dalvi talks to Container Management magazine

President of Global Sales, Kaustubh Dalvi,  talks to Container Management about his time at sea and his journey to becoming a Master Terminal Evangelist.


Read about his journey here