Jade Logistics booth at TOC Europe

That’s a wrap! TOC Asia 2019 recap

Jade Logistics recently attended TOC Asia 2019 in Singapore, where we showcased our terminal operating system, Master Terminal.

Automation, Digitization and Standardization were the themes at TOC Asia this year.

Running alongside the exhibition was the high-level industry conference, Tech TOC, where a range of topics were discussed and debated by industry experts. These sessions address challenges in the industry and present an opportunity for attendees to learn about trends in the future. This year’s focus was on how best to use technology to save money and time, with an emphasis on collaboration (digitally and otherwise) with customers, cargo owners and landside supply chain operators.

These themes continued through the conversations we had with visitors to our booth, where we discussed degrees of automation at a port, and how terminal operators can best take advantage of the technology options available without investing in expensive capital infrastructure.

Thank you to our clients who came to see us, and to all new visitors to our booth – it was a pleasure to meet you. For those who did not get an opportunity to see us at TOC Asia, but would like to learn more about our terminal operating system (TOS), Master Terminal, we would like to extend an invitation to you to connect with Alexia Lyons, Jade Logistics Asia/Pacific Business Manager: alyons@jadelogistics.com





Ports can do more with the resources they have

Growing ports can be more competitive by realizing their break bulk potential. Terminal Operators are continually challenged to increase revenue while faced with extreme competition and demand from customers to do more for less. 

In a recent Port Strategy article, it was reported that increasing pressure to improve break bulk related operating efficiency is posing a serious challenge to operators as demand for machinery, equipment and components to support worldwide commercial projects ramps up.

It was suggested that the most obvious solution to overcome inefficiencies in break bulk handling is investment in facilities and processes, but what are the other options available to smaller ports who do not have the means to buy more land or expensive machinery?

Technology is one answer.

One area where break bulk terminals can make their own quick gains in performance is implementing or upgrading their terminal operating system (TOS), to ensure every possible piece of capacity is extracted from existing infrastructure, delaying the need for costly investment.

A TOS specifically developed to handle a mix of cargo types can enable the port to compete effectively for new business, being equipped to handle more than just containers can vastly improve the bottom line by attracting shippers who handle a mix of cargo types, and give operators the opportunity to do more with the resources they have.

Would you like to learn more about handling break bulk at your port? Download our eBook, Solve complex logistics and cargo challenges.

Break-bulk logistics industry climbing the technology ladder

Hear what Keith McSwain, Jade’s Vice-President of Client Services has to say about the emergence of IT for break bulk logistics businesses.

While technology drives the containerized supply chain and is responsible for stunning efficiencies and cost reduction, it’s another story with breakbulk. Many in the industry continue to resist investing in information technology, even as the needs become more obvious and the benefits become more apparent. But slim margins are warranting a closer look at IT.

Keith McSwain, Jade’s Vice-President of Client Services recently spoke to the American Journal of Transportation about how logistics businesses that handle break bulk are starting to invest greater time and financial resources into IT.

Read the full article here: The other story: IT’s important to breakbulk


Close up photo of a row of steel coils at Alabama Steel Terminals

Maximising terminal efficiency

Small and medium sized terminals are trying to find their niche in the market. To be competitive they need to think outside the box.

Jade Logistics’ Client Relationship Manager for the Americas, Keith McSwain talked to Heavy Lift & Project Forwarding International magazine about how small and medium sized terminals are increasing efficiency by handling more than just containers. Keith talked about the opportunities available to those terminals that can prove they can handle all kinds of cargoes, steel, coil, cars, etc., he goes on to say “terminals are in the business of making money, and in order to do so, you need throughput.”

Read more here

Abu Dhabi Ports announce first Master Terminal implementation

Abu Dhabi Ports, the master developer, operator and manager of ports and industrial zones in the Emirate, selected Jade Master Terminal for seven ports earlier this year. This week marks the first implementation, successfully completed at Zayed Port.

Gary Lemke, Executive Vice President of Ports at Abu Dhabi Ports, calls this “a significant milestone”, and says that Master Terminal is “driving greater efficiencies in cargo handling, and shaping and driving our investment plans, helping Abu Dhabi Ports to achieve its goal of becoming the leading general cargo port operator in the region.” Jade Logistics is set to bring added value to all of Abu Dhabi Ports’ customers and their business – with productivity gains of 15-20 per cent – as the company transitions into the next-generation of trade, making its ports the ports of choice across the Middle East.

With six implementations to go – Khalifa Port will be next – we’re looking forward to continuing the transformation at Abu Dhabi Ports.


“Carving a role for the multi-cargo TOS”: World Cargo News

The break-bulk sector is a growing area of opportunity for suppliers with the right applications. Capt. Kaustubh Dalvi talks to WCN about how Jade’s focus to service this market is leading to increased business.

While today even the smallest container terminal with a single customer needs a TOS to meet the basic needs of a shipping line, the break-bulk sector is less well developed. Paper systems, spreadsheets and in-house database systems are still very common. There are signs this is changing, and relatively rapidly.

Jade software won contracts to implement its Master Terminal at 29 terminals around the world last year, all of which were mixed container/break-bulk facilities. Earlier this year, it announced a contract to install its Master Terminal TOS at seven multi-cargo terminals operated by Abu Dhabi Ports Company, continuing that momentum. The company also has dedicated container terminal customers, but its growth is overwhelmingly coming in the break-bulk/multi-cargo terminal sector.

Jade Logistics’ President of Global Sales,  Captain Kaustubh Dalvi, notes that consolidation in the industry is a factor helping Jade’s increased business level. For a long time, the port industry has been focused on chasing container opportunities, but as the industry matures “ports and terminal operators are also willing to diversify their service offering and/or venture into markets such as break-bulk”, he said. “I personally believe the break-bulk market, which has been under serviced in the past, has started receiving the attention it deserves.” Jade’s “rich experience and history” in the market means it is well positioned to help terminals leverage these opportunities.

The company has responded to the market by investing heavily in additional staff and offices to serve its growing customer base. Jade’s Logistics business drove a 56% growth in revenue in 2014. Despite this, Jade made a very small loss of NZ$1.1M (US$795,000) as it invested in new markets in the Middle East and the US. In announcing the company’s annual result, managing director David Lindsay said it had no plans to slow down investment, and it is aiming for a 10% increase in staff this year, with a lot of that being for new offices in Jakarta and Rotterdam.

Fit for duty

Meeting the needs of the very diverse break-bulk sector with an off-the-shelf application is challenging. Not only are there differences in operational processes, but there is a great deal more variety in the cargo itself. In many cases systems adapted from container terminal TOS do not meet the need to track and manage cargo through a break-bulk handling process.

Dalvi attributed Jade’s recent run of success with Master Terminal primarily to the system being designed, from inception, to handle these types of terminals. The software evolved out of ports that could not just rely on the container business, but at the same time understood the need to leverage IT to make all of their operations more efficient and customer focused.

Jade points out that, from an IT perspective, breakbulk operations have different requirements, based around how the cargo flows through the facility.

Disparate units

In particular, the cargo is often not neatly organised in a single unit like a container. Scrap metal, for example, can arrive on a truck carrying material with different grades, ownership and destination, all of which have to be sorted and tracked differently. Grain, meanwhile, could arrive in bulk, but leave in a combination of bags and ‘traditional’ dry bulk. Master Terminal can manage these challenges with a minimum of customisation, allowing terminals to deliver benefits to their customers through processes like EDI.

Getting them to this stage, however, is a real challenge. Most of the new clients Jade comes across are still using paper-based systems, and need help implementing basic tools like EDI to meet the needs of their customers and the wider supply chain. Other more IT mature terminals are looking to leverage process automation and mobile technologies to “achieve further process excellence, as well as extend transparency across the major stakeholders in the supply chain”, said Dalvi.

Read the full article.

Source: WorldCargo News

“Jade leads multicargo market”: World Cargo News

World Cargo News (Nov 2014) declares Jade Master Terminal the emerging market leader for multi-cargo terminals after a record quarter.

It’s no secret that we want Master Terminal to be the world’s number one mixed-cargo terminal operating system. So we’re delighted that late last year, readers of World Cargo News saw an article headed ‘Jade leads multi cargo market’.

This is the strongest signal yet that we’re closing in on our goal, after a very strong third quarter of 2014.

“Jade Logistics  is emerging as the TOS market leader for multi-cargo terminal applications. Jade secured contracts for 19 new terminals across the Middle East, Europe and Africa in Q3 alone, a very significant number of new terminal projects.”

But it’s not just one good quarter that earned the attention of World Cargo News. Our track record in the Americas shows why so many businesses are turning to Master Terminal.

“Jade is also enjoying a considerable run of success in North America, where it has completed the rollout of Master Terminal at five sites for Diversified Port Holdings (DPH) and won new contracts with Grupo CICE [Mexico], and with Alabama Steel Terminals.

“DPH’s terminals went live this year [2014]. Jade now manages and supports these installations from its office in the US. The Mobile installation was completed in just six weeks.”

We’re confident that 2015 will see more success for Master Terminal. As Capt. Kaustubh Dalvi, Master Terminal Director of Sales, told World Cargo News, “I have no doubt that very soon Master Terminal will become the de facto standard TOS for mixed cargo ports, setting benchmarks globally.”


Image of the Patriot Ports banner image four American flags flying high

Jade completes third successful implementation at Diversified Port Holdings

Jade Logistics’ today announced that it was past the half way mark of a five port implementation of its Master Terminal software in the United States. The successful implementation of Master Terminal in Mobile, Alabama is the third of five planned Diversified Port Holdings (DPH) sites and follows successful implementations in Jacksonville and Fort Lauderdale.

DPH, an integrated ports logistics business, selected Master Terminal to operate its five shipping terminals in the south-eastern United States. In particular DPH required Jade’s expertise in solving the complex problem of managing high volumes of disparate cargo, especially in Mobile where the port operation handles a mix of cargo including steel commodities and frozen produce. The installation was completed in the record time of six weeks, well ahead of schedule. DPH is now enjoying the benefits the  Master Terminal system brings to its operation and the port plans to extend the functionality to other areas of its business.

Impressed with the overall implementation, Dennis Rhodes, CIO at DPH said “Working with Jade gave us confidence that the implementation would deliver us the operational efficiencies we were looking to gain in our business. Jade’s flexibility and training enabled our staff to adapt quickly to the new technology.” David Lindsay, Jade’s Managing Director commented that the ability to implement Master Terminal in less than three months realized significant value for ports, reducing their costs.

“Successful implementations in these timeframes are unheard of in the industry and make the selection of Jade Master Terminal even more compelling for mixed cargo terminals,” said David.

The next implementation of  Master Terminal at DPH will be in New Orleans, scheduled for mid-April 2014.

Master Terminal is one of the world’s fastest growing terminal operating systems, having been implemented in Norway, Italy, UAE, USA, Iraq, Brazil, Ghana, Australia and New Zealand. It solves the complex problem of managing high volumes of disparate cargo. A highly reliable system that maximizes operational efficiency and improves competitiveness, the  Master Terminal product provides its customers with a single integrated view of their operations leading to increased productivity throughout the port. Rapid implementation makes Master Terminal the perfect fit for growing and ambitious ports.

New Abu Dhabi win marks successful year for Jade Logistics

Abu Dhabi Ports chooses Master Terminal for seven terminals, adding to a record-setting 2014 for Master Terminal.

Christchurch, 23 January 2015 – Jade Logistics capped off a successful 2014 with a seven terminal sale of its Master Terminal port management software to Abu Dhabi Ports Company, further enhancing Jade’s reputation as the mixed cargo terminal operating system of choice in the Gulf region.

The sale ends a year of substantial multi-terminal deals in Europe, Africa and the Middle East, including a record-breaking third quarter, and brings the total number of new marine terminal wins for 2014 to 29.

Abu Dhabi Ports will use Master Terminal to manage all aspects of its general cargo operations, including bulk, break bulk, project and roll-on/roll-off (RORO) cargo.

Jade’s Managing Director David Lindsay says “We are excited to have formed this new relationship with Abu Dhabi Ports and look forward to working closely with them to not only achieve their operational goals, but also to support their growth aspirations for the future.”

The first two ports to be implemented are Zayed Port, located in the north-eastern area of Abu Dhabi city, and Khalifa Port, a deep water port midway between the cities of Dubai and Abu Dhabi. Both of these ports play a key role in the import and export of goods in and around the United Arab Emirates (UAE), handling approximately 20 million tonnes of cargo per annum.

Gary Lemke, Executive Vice President Ports Unit, Abu Dhabi Ports says the port operator is committed to continual investment in order to stay competitive in the 21st century, and the partnership with Jade to replace their existing software will play a key role in this.

“We selected Jade after a comprehensive technical and commercial evaluation process. Master Terminal was the best overall product and we look forward to a successful project. Jade also brings a wealth of experience in general cargo terminals and this knowledge is crucial to us as we transform our business to be the leading general cargo port operator in the region.”

Lindsay adds: “This latest success further emphasises our commitment to the UAE region and to building long term relationships with our customers. It also cements Jade’s position as the fastest growing terminal operating system (TOS) provider in the mixed cargo market.”

Master Terminal will replace ADPC’s legacy general cargo system. Implementation of both the Zayed and Khalifa Ports will commence early 2015.

Busy African ports open up to Master Terminal

Jade Logistics’ port management software, Master Terminal has been selected by one of Africa’s busiest port operators, Ghana Ports and Harbours Authority to operate two of the continents major sea ports.

Ghana’s Tema and Takoradi ports which are some of the busiest terminals in West Africa, handle the majority of the country’s growing exports of raw minerals, produce and oil.

David Lindsay, CEO of Jade Logistics,  says Ghana Ports are strategically located being close to shipping routes and major ports of call for ships from all continents.

“We’re thrilled as the Ghana win gets Master Terminal into two important ports in the world’s fastest growing region with cargo volumes expected to rise markedly.”

“This is also strategically significant as it represents the first penetration into the burgeoning African continent for Jade and Master Terminal. The two ports in Ghana handle approximately 17 million tonnes of mixed cargo and containers, with vast opportunities for growth in the coming years. In particular container traffic is forecast to double over the next decade,” says Lindsay.

Lindsay adds that Master Terminal with its specialist ability to manage mixed cargo and multi-terminal customer needs is a perfect fit for growing and ambitious ports such as Tema and Takoradi.

“Tema, which is the larger of the two sea ports and services a busy industrial city. In a typical year Tema will receive on average over 1650 ships, including container, general cargo, tankers, roll on roll off and cruise vessels so Master Terminal is ideal to cater for this diverse mix.”

Lindsay notes that Takoradi port is ideally placed to Accra, the capital of Ghana as well as Abidjan, the capital city of La Cote d’Ivoire and so has become the preferred gateway to the middle and northern parts of Ghana and the Sahelian landlocked countries of Burkina Faso, Niger, and Mali.

“Like Tema, Takoradi is serviced by all the leading international shipping lines and in addition, because of its proximity to the rich oil and gas fields, Takoradi is also able to support the specialist supply vessels involved in exploration and production activities.”

The General Manager-Marketing and Business Development for Ghana Ports and Harbours Authority, Mrs Alice Torkornoo says the port operator was looking for a solution to effectively manage its two busy ports, and at the same time be able to scale its operations to handle the increased volumes expected over the coming years.

“Master Terminal was selected as the best fit. The multi-cargo aspect perfectly suits our ports, and the proven technology and strong support network gave us confidence that Master Terminal would enable us to compete for new business, increase efficiency, security and consumer confidence, while reducing our costs,” says Torkornoo.

David Lindsay adds that Jade was delighted to be selected by Ghana Ports and Harbours Authority, especially as the Authority looks to position itself in the region through an extensive expansion and modernisation programme.

“Master Terminal is the leading and fastest growing system globally for mixed cargo terminals, I am confident it will support productivity and efficiency gains for Ghana Ports and Harbour Authority.

“Jade will now look to engage channel partners in the wider African region to support the increased Master Terminal sales demand.”

Implementation of Tema and Takoradi will commence this year with go live in 2014.