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Master Terminal fortifies cutting-edge steel facility

Jade Logistics, Media release - November 21, 2016


Alabama is renowned for its automotive industry. The state’s vehicle assembly plants (including Hyundai, Honda, Mercedes-Benz, and Toyota) exported US$8.2 billion worth of cars and parts in 2015. While Alabama vehicle plants are increasing in productivity, it is important for supporting industries to keep up with demand.

Alabama Steel Terminals (AST) plays a critical role in supplying the state’s vehicle assembly plants with materials. The Alabama State Port Authority (ASPA) established AST as the most technically advanced steel coil handling facility in the USA. Served by vessel, rail, truck, and barge, AST aims to attract and retain steel coil manufacturers and shippers by offering efficiency through innovative concepts and top quality customer service.

To achieve this, the ASPA team realized the need for advanced technology solutions to replace their time-consuming manual processes. Engaging with Jade Software and implementing the Master Terminal system has been pivotal to producing accurate, reliable processes to support their goal of excellent customer service.

AST now not only has a world-class innovative facility, but also a world-class way of operating it. Master Terminal helps AST efficiently and accurately deliver 650,000 tons of steel annually. This in turn supports Alabama’s automotive industry to continue its state-wide boom.

Read the full AST case study to find out how the company has increased customer service quality by streamlining its terminal operating systems.

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