Jade Logistics has partnered with one of the most prestigious business schools in the world. As part of UCLA’s GAP program, Jade will see six MBA students working on a six month project to help us better understand our customer’s world.
We carried out extensive research on the US market around 24 months ago which gave us a good understanding of our target segments and market sizing. Our primary goals for the GAP program are to gain an ever deeper understanding of our USA target market segment and our customer’s world in general.
Tony Davis, Jade’s Director of Marketing, Logistics and Keith McSwain, Vice President of Client Relations recently visited UCLA to kick of the project which will see the UCLA students visit Christchurch in September.